Digital marketing basically is a process of strengthening your online presence using various social media platforms and digital marketing tools available. Successful artists have mastered the art of harnessing their digital marketing power to increase their fan base, share music and generate new revenue streams.
“Digital marketing helps you talk with fans instead of at them,” says Mark Myserson of FLOOD and The Echo, a music public relations and digital marketing firm. “It’s moving from shouting one message to thousands of people individually, to using technology to get your fans talking with each other about you.”
How to get digital artwork noticed online?
The first question that an artist faces is where to spend his/her marketing dollars? Today, there are numerous options to market yourself. It’s best to go with the digital marketing avenues that give you more bang for your buck or where you can build a scalable campaign or provide new revenue streams.
Ways to market an artist online
- Digital media technologies such as Facebook, Twitter and YouTube
- Public relations and networking with key players in your industry and other artists
- Using social media influencers to generate buzz for an upcoming release
- Label-sponsored marketing effort
No matter what avenues you choose, the most important thing is to be consistent and persistent. Don’t get discouraged if you’re not seeing the results that you want immediately; it takes time to build a following online.
Can I sell digital art?
Yes, of course! You have a legal right to sell your digital art. There are no special laws or rules that apply just to artwork made with computer software. However, there are some caveats you should know about before putting any items on sale.
Licensing of rights is an important concept in the art world and it has been created to protect all parties involved. If you are selling your artwork, there are some things to take into consideration when applying for licenses.
If you are selling digital art, then the license terms should state that your buyer is allowed to use these works in their products or services. For example, if you do a comic book cover and sell it as a print or as an image file, then this artwork is only licensed for personal use. Anyone who buys this work can display it on their personal website or in their house, but they are not allowed to use it for any commercial purpose without additional licensing.